HOW IT WORKS

STAY AHEAD OF TOXIC ATTACKS

Protect your brand, organization, community, or campaign by rapidly detecting attacks and mitigating toxicity before it spreads.

WHO WE PROTECT

Enterprise Brands

Stay in control of your brand story

Public Sector

Ensure public safety

Organizations & Causes

Protect your cause

EARLY ATTACK DETECTION

DETECT TOXICITY BEFORE THE DAMAGE GOES MAINSTREAM

Our advanced AI analyzes millions of social posts in real time. We go beyond listening on major social platforms, actively monitoring chatter on fringe social platforms to detect and contain potential threats before they jump to and spread on major platforms.

Narrative intelligence

KNOW THE NARRATIVES WORTH PAYING ATTENTION TO

Our reporting identifies the sources, the platforms involved, the audiences exposed, and most importantly, what to do about it.

VINESIGHT 
VIRAL 
ALERT

Our proprietary forewarning of toxic attacks at the pre-viral stage leaves time for strategic communications and tactics.

Alerting Methodology
AGE
How long has the narrative existed?
VECTOR
Which social channels are involved?
VELOCITY
How quickly is the narrative spreading?
VOLUME
How far has the narrative reached?
VERACITY
How credible is the source?
Real-time dashboard & Weekly Reporting
Impact assessment
Volume and source of narratives
TARGETED MITIGATION

MITIGATE TOXICITY WITH OUR 4-PRONG APPROACH

Counter-Messaging

Identify supporting narratives and positive influencers, politicians, and executives for messaging or counter-messaging

Reporting

Through our close relationships with social platforms, we identify and help suspend impersonation accounts

Labelling

Pursue account labeling and automated account reporting

Fact-Checking

Draw upon independent fact-checkers to help confirm the facts

TOGETHER WE CAN

COMBAT TOXICITY

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