The Challenge: Market Entry in Sensitive Cultural Climates 

Vinesight was engaged with a major food and beverage company seeking to expand to a new market heavily dominated by a competitor in Latin America. The company needed to identify the supporting messages to capture interest from the market and build its brand according to local customers.

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The opportunity: Find the allies, preempt the pitfalls

Brought in to support the company’s marketing team, Vinesight was able to identify real-time narratives amongst the target audience according to a range of issues, both positive and negative, to uncover promising leads for marketing initiatives. In addition, the platform mapped out major positive influencers offering the marketing team strategies for partnerships that promised the most value for their investment.

The outcome: Measurable success

Vinesight not only enabled a thoughtful, timely market entry that resonated with the local market, the marketing team was able to demonstrate how their activities shifted perceptions away from their competitor, generating excitement around their own products.